TRUESSEC.EU is a CSA on certification and labelling of trustworthiness properties from a multidisciplinary SSH-ICT perspective and with emphasis on human rights. The current complexity of ICT products and services makes it difficult to appraise their trustworthiness. Thus, certification becomes a must to restore transparency and trust. TRUESSEC.EU aims at exploring the situation, the barriers, and the benefits of security and privacy labels; engaging stakeholders in the discussions, and issuing recommendations that may foster the adoption and acceptance of labels.